Business strategy & growth planning
A written plan for where the business goes next: which markets, which products, which investments, and in what order.
Read moreWhat we do
Most clients arrive with one problem and find it connected to three others. Start anywhere.
See all servicesWhere we work
Each one broken down: what usually goes wrong in it, and where we come in.
All industriesOrina provides business consulting, corporate strategy, financial analysis and project advisory to MSMEs, manufacturers, cooperatives and family businesses across Gujarat. One right decision can change the future of an entire company. We help owners decide where to grow, what to fix, and when to act.
Years across manufacturing, finance and government projects
Layers of intelligence behind every recommendation
Offices, at Talod and Gandhinagar
Industries served, from dairy to chemicals
Why owners come to us
Most business problems are not accounting problems. A falling margin can come from a new competitor, a change in customs duty, an old machine, or a pricing decision made two years ago. You cannot fix what nobody has measured properly.
We look at all of it together: your numbers, your market, your competitors and the government policies that affect you. Then we give you one clear recommendation you can act on.
What we do
Our main service lines work together. Most clients start with one and find the others answer questions they had not thought to ask. All seven services
A written plan for where the business goes next: which markets, which products, which investments, and in what order.
Read moreFix margins, free up working capital, shorten the cash cycle, and restructure debt so the business can breathe.
Read moreBank-ready project reports, detailed project reports and CMA data, built on real assumptions your banker can check.
Read moreFind the schemes you qualify for, work out what they are worth, and get the paperwork right the first time.
Read moreValuation, partner search and deal structuring, including for units that are struggling and need a stronger partner.
Read moreIndependent reports on demand, competitors, pricing and industry trends, written for decisions rather than for the shelf.
Read moreHow we think
Every recommendation we make is built from six views of the same business. Remove any one of them and the advice becomes a guess.
Where should this business be in ten years?
Most companies plan for the next order, not the next decade. We work backwards from where you want the business to be, then decide what has to happen this year to get there.
Is the business actually healthy?
Profit on paper and cash in the bank are two different things. We read your balance sheet, P&L and cash flow together to find where money is stuck and which products or customers really earn their keep.
Is the market moving towards us, or away?
Demand shifts before your sales figures show it. We track where your industry is heading, from technology to raw material prices to buyer behaviour, so you are early instead of late.
Which schemes and rules change our numbers?
A subsidy you missed or a duty change you did not plan for can move your margin more than a year of cost cutting. We follow central and state policy and explain what it means for your unit specifically.
What are our competitors about to do?
By the time a competitor's new plant is running, it is too late to respond. We track their capacity plans, pricing, new products and investments while there is still time to act.
Should we build, buy, partner or exit?
Growth is not always a new machine. Sometimes the right answer is a joint venture, sometimes an acquisition, and sometimes closing a division that has been quietly losing money for years.
Policy watch
Gujarat's new industrial policy runs from June 2026 to May 2031 and offers capital subsidy, interest subsidy and power tariff support to MSME, Large, Mega and Ultra-Mega units.
Here is the part most owners miss. The subsidy ceiling depends on which taluka category your unit sits in. The same project in a Category A taluka can qualify for a ceiling around ten percentage points higher than in Category B. That makes site selection a financial decision, not just an operational one, and it has to be settled before you register the project, not after.
Check your subsidy eligibilityLimits are based on plant and machinery investment. Scheme terms change, so always confirm eligibility against the applicable Government Resolution and your own project facts before committing.
Source Industries Commissionerate, Government of Gujarat Last reviewed July 2026
Where we work
Our founder's background is in manufacturing, so factory-floor realities are part of the analysis rather than an afterthought.
Working in a sector that is not listed? Tell us about it
How an engagement runs
The difference between a report and a result is what happens after the report. We do not disappear at step three.
We sit with you and your team, walk the operation, and learn what you actually want from the business, not what a template says you should want.
Financials, market, competitors and policy, examined together. We show our workings so you can question every assumption.
A written roadmap with priorities, timelines and expected numbers. Clear enough that your bank, your board or your family can follow it.
We stay through implementation, track what is working, and adjust when reality differs from the plan. It usually does.
We are building software that reads a company's financial statements and produces a first-draft strategic analysis in hours instead of weeks.
It will handle the slow part, meaning ratios, benchmarks, policy matching and competitor data, so our consultants spend their time on judgement instead of spreadsheets. Every report will still be reviewed and signed off by a person before it reaches a client. Software does not get to advise your business.
Join the early access listWho you will be working with
Founder & Managing Director
Saurabh has spent more than thirteen years inside businesses rather than beside them, working in manufacturing, corporate finance, government tender projects and general management. Before starting Orina he held leadership roles in different ventures, including running operations in the manufacturing sector.
That work covered the things owners actually lose sleep over: financial planning, investment decisions, working capital, profitability, restructuring and long-term planning. He has seen businesses being set up, businesses growing faster than their systems, and businesses that needed rebuilding.
It led him to a simple conclusion. Companies rarely fail because of one bad year. They fail because of decisions delayed, or made without enough information. Orina exists to close that gap for owners who do not have a full-time strategy team.
“Our purpose is not only to solve today's business challenges, but to help business leaders build stronger, more valuable and sustainable organisations for the future.”
Straight answers
For most MSMEs the honest answer is: we help you see the business clearly. That means reading your numbers properly, checking what the market and your competitors are doing, finding the government support you qualify for, and then giving you a short list of decisions worth making. It is not paperwork. It is direction.
No. Most of our work is with MSMEs, family businesses, cooperatives and single-unit manufacturers. These are the businesses that usually cannot afford a full-time strategy team, which is exactly why an outside view helps.
Your CA records what has already happened and keeps you compliant, which is essential work. We look forward instead, at whether the business model still works, where the profit is really coming from, and what you should do over the next three to ten years. Most of our clients keep their CA and work with us alongside them.
We prepare the project report, detailed project report (DPR) and CMA data that banks ask for, built on assumptions you can defend in front of a credit officer. We do not promise sanction, because no honest firm can. What we can do is make sure your case is complete, realistic and properly presented.
No, and we want to be clear about that. Orina LLP is a business research, education and consulting firm. We are not registered with SEBI as an investment adviser, and we are not a chartered accountancy or law firm. Our reports are for business planning and management decisions. Anything with legal, audit, tax or investment consequences should be reviewed by your CA, company secretary, advocate or a SEBI-registered adviser before you act. We are happy to work alongside them.
A first conversation costs nothing and usually takes about forty minutes. Bring your numbers and your worries. We will tell you honestly whether we can help.